Everything You Need To Know About Writing an About Me Page

I’ve got a confession to make – when I first started blogging I probably revised my about me page 50+ times before I hit publish. My about me page was one of the first pages I wrote for my first blog. Where I started, was nowhere near where I ended up. And guess what? I’m still tweaking it and making changes.

You’re about me page is one of the most visited pages on your blog. You know yourself better than anyone but it can be challenging to write about yourself.

Having a plan and putting in a few extra hours to craft your about me page will be worth it. Your readers want to get to know you, especially if they’re going to take advice from you.

I’ve outlined 10 tips to help you create you dig deep and captivate your audience. Here we go…

1. Before You Start Writing Your About Me Page…

Your about me page is the backbone of your site. Before you start writing, spend some time researching and reading other about me pages. When you find someone who inspires you, take notes.

  • What do you like about their page?
  • Can you relate to their journey?
  • What would you do differently?
  • Do you feel motivated and inspired by their story?

After you’ve spent some time researching, do a brain dump. Without judging yourself, write down everything about you, your skill set and professional journey that comes to mind. Don’t worry about editing this now. Writing it down will give you material to work with later.

2. Define Your Audience

Define your audience and be as specific as possible. If your niche is food and you’re a mom blogger maybe your audience will be moms who need quick and healthy recipes. 

Once you know who you’re talking to you’ll be able to show readers why you’re a credible source and how you can add value to their life. Even though it’s your about me page it’s really about your audience.

How do you want them to feel when they finish reading your page? Motivated? Inspired?

Your blog and about me page should solve a problem. Understanding your audience will help you understand your own direction. Once you see their needs, you’ll also see your purpose more clearly. Yay!

3. What Do You Have to Offer?

Start your about me page with a “hook” just as you would any blog post. Tell them immediately who you are, who you work with, why they are here and what you have to offer them.

Continue to connect with your audience by sharing your professional journey — as it relates to helping them.

  • How did you get started?
  • Did you have an aha moment?
  • Did you have a problem and create a solution to that problem?
  • What type of posts do you write?
  • What are you going to show them on your blog?
  • Have you helped someone else solve a problem that is relevant?
  • What makes you an authority?

4. Be authentic – be you.

Find the parallel between your past and present and connect them.

  • Are you a SAHM who wants to become a WAHM?
  • Did you start your family and want a different career?
  • Are looking to contribute to family finances?
  • Do you want a career with more flexibility and freedom?
  • Do you need a creative outlet?

What’s the real reason you want to start a blog?

People connect with interesting people, not blogs. Your about me page will evolve over time. As you grow and change so will your blog.

Instead of listing your top 10 favorite hobbies, tell your story and lay the foundation for your brand. How does it relate to them? If it’s not adding value to them (or you), don’t share it.

Your audience wants to understand what you know and how you know what you know. Make sense? 

Be honest and confident and show your audience:

  • Who you are as it relates to them.
  • Your purpose and how you’ll deliver it.
  • What it’s like to work with you.

If you’ve created products or services tell them why you created them and how they will benefit from using them. 

5. Include an Image

People want to see who they’re talking to. Looking into someone’s eyes builds trust, evolves the relationship and creates a deeper connection. It’s basic human nature. 

6. Include Testimonies 

If you have any. If not, don’t worry about it for now. Testimonies are powerful. They build trust and credibility. It’s nice to know what someone else experienced. 

7. Add Headlines (and bullet points)

Make your about me page an easy read. Just as you would with any blog post, give your reader the opportunity to skim through it. 

8. Write in Your Own Voice.

All those years in school perfecting your academic writing is now out the window. Write in 1st person – the way you speak. Make sure you read it out loud and have someone else read it. Better yet, have someone read it to you. 

9. Include a Call to Action (CTA) 

You just spilled your guts to your readers. You could ask them to:

  • Subscribe to your mailing list
  • Read another post
  • Download a freebie, worksheet or e-book
  • Sign up for your course
  • Leave a comment
  • Share or connect on social media.
10. Sidebar

Another helpful tip is to include your image and a snippet of your about me page in your sidebar. 

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